community guidelines 

do not speak the name of the devil fish. 
instead, call him "father." do not look
off camera at the ghost. do not ever
insinuate that the world is ending.
the world is not ending, it is just
a permanent temporary fire.  instead of
"grief" say "guts." instead of "guts"
say "gills." are you breathing? good.
you are not allowed to die here. instead,
if you feel like you need to, you can
be unalive in the garden of thumbs.
do not talk about who is killing the bees.
instead, make a diorama of the dead bees.
make them beautiful. do not name
the person who chased you with 
a kitchen knife. instead, call him, 
"television" or, if you must, call him,
"nowhere." instead of "nowhere" say
"a place in which nothing exists."
if a hole opens in the universe
while you are filming, you should
pretend it is not happening. we would
not like to upset the future generations
who will look to you like a god. gods
defining quality is that they are not afraid. 
instead, pretend it is just a swarm
of butterflies. instead of "love"
say, "butter." instead of "hungry"
say, "elevator." there are so many words,
why be vulgar? why not be clean?
if you are clean everyone will see you
& even if only for moment they might
just think, "that is a prophet."
but, do not ever say "prophet"
instead say, "neighbor." most of all though
do not say you are witnessing 
a massacre. "massacre" is not advertiser friendly.
you want to be advertiser friendly.
instead, turn your tongue over like
a bedsheet. invite your followers to rest there.
then, in the dark, without the camera on,
you can talk to them if you must.
instead of "massacre" you can say, "country."